Gucci Guilty For Guys: Gucci Guilty has killed it at perfume counters, in no small part because of its video starring Chris Evans and Evan Rachel Wood and an innovative online marketing strategy.
Gucci and P&G Luxury are hoping to capitalize again on the younger demographic with Gucci Guilty Pour Homme, which launches this March abroad and April in the US. Expect a similar 3-D commercial (to go along with Gucci’s 3D sunglasses?) and slick print campaigns.
The scent itself shares DNA with the women’s Guilty, and has notes of lavender, citrus, green leaves, pink pepper, cedar, sandalwood, and amber. Prices will range from $27-$73.
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